Carrboro
Film Fest
2026
New Southern Film.
The Nitty Gritty
Quilts are more than just beautiful representations of family, love, and creativity—they are living artifacts, stitched with survival, lineage, and resistance. Historically, quilt squares served as a covert language along the Underground Railroad, guiding those seeking freedom. I chose quilts as our main design element because they are both deeply Southern and broadly resonant, and their roots carry stories that remain poignant and relevant today.
Carrboro Film Fest exists to both celebrate and interrogate the South.
Being on staff for Carrboro Film Fest has pushed me creatively as a designer. I get to experiment, think deeply, and stretch my skills. I care deeply about intentional branding, and assembling this brand kit was a significant undertaking—licensing two unique typefaces from VOCALTYPE foundry truly elevated the work.
Another distinctive aspect of the festival is our desire to keep things a little lighthearted; Carrboro doesn’t take itself too seriously. Balancing deep roots with a sense of playfulness is an ongoing act of creative equilibrium.
Southern culture is a tapestry of grit and grace. It holds both tension and tenderness: family, fun, kindness, and kitchen-table wisdom.
This branding, I feel, reflects the deep nuance that lies in Southern culture. I did my best to do it all justice.
Festival Branding in Use!
We came we saw we concurred! The 2026 festival was a success! Live Screen Printing was a blast, many glasses of wine drunk, and plenty of awesome discussions happened the whole weekend to a bumpin’ playlist.
Festival Photos credit goes to: Town of Carrboro / Mark Losey
