Otto isn’t mad.
He’s just disappointed.
Duke researchers banded together to come out with a report that explains the true cost of plastic. It is filled with a lot of numbers. A team of communicators was assembled to put together an infographic that aimed to explain and make people care about some complex research.
Collaboration. Simplification. Otter-ification.
When approached by the Nicholas Institute with this project I knew I wanted to add colorful illustrations. When I started to think about what could make people stop scrolling and lean in I thought about Smokey the Bear.
Mascots play a huge role in riling people up. Otto the Otter aims to do just that—but in a way that is measured. He’s not trying to make you feel bad about yourself, he just wants you to do better.
I also imagine he listens to NPR with his earl grey in the morning.
