Duke Ombuds

The Ombudsman stand out, so should their branding.

Making the Ombuds Visible
Before this project, I had no idea what an Ombuds was—turns out, most people don’t. Duke’s Ombuds team needed to boost awareness and approachability at campus events. We landed on a hand-drawn illustration system: warm, human, and distinct, while staying within Duke’s brand palette. The result? A colorful identity that invites curiosity and demystifies a vital resource.

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